However, the growth of social media makes opinion leaders have the ability to produce their own information (Xu et al., 2014, 1279-1280). In the old times, an opinion leader is someone who has greater access to information and passes it on to others. Key opinion leader (KOL) is defined as someone who has the ability to contribute information and lead others in disseminating information. Social Network Analysis of Gilang Bungkus Meanwhile, to identify the sentiment of the netizen’s tweets, we used the pretrained IndoBERT model (Willie et al., 2020) which has been fine tuned with a labelled dataset from a research by Purwarianti and Crisdayanti (2019). After collecting the data, we identified the KOLs by using social network analysis (SNA). We successfully collected a total of 40,596 tweets. The research began with data scraping on Twitter from 29 July 2020 until 15 August 2020, with keywords: ‘Gilang bungkus’, ‘kain jarik’, ‘speak up’, ‘trauma’, ‘fetish’, ‘bungkus’, ‘predator’, and ‘kekerasan seksual’. The action which was done by can be considered as ‘spilling the tea’. The case gained national coverage and Gilang was sentenced to jail for 5.5 years (Losana, 2020).
The name “Gilang Bungkus” was coined because he was ‘wrapped’ (trans: bungkus) his victims to carry out his assault. Gilang Bungkus was first mentioned in a Twitter thread by who claimed to be a victim of Gilang Aprilian-a former Airlangga University student who sexually assaulted multiple people. It will specifically focus on the Gilang Bungkus case. This study aims to analyze how key opinion leaders (KOLs) build the discussion about sexual harassment. Someone would ‘spill their tea’ by creating a long thread on Twitter in order to attract public attention. The decision to share a story which contains rumor, news, or personal experience is called ‘spill(ing) the tea’. Some of the stories gain much attention, which in turn can trigger more victims to speak up, gain publicity from national news, and/or lead the law enforcement to process the case. Rather than reporting it to the police, people choose to write about the case on social media. One of the stories that always gains many attention is about sexual assault or sexual harassment. For this reason, some people start posting about their private life in order to seek other people’s attention, help, or just to share information. Social media makes it easier for people to share stories.
#Kain jarik vector update#
We update our daily life on many platforms such as Twitter, Instagram, and Facebook. In the contemporary world, our lives cannot be separated from social media.
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